The Lip Bar is a vegan and cruelty-free beauty brand that exists to help change the way you think about beauty. Every day people are being told how to be beautiful - so we’re here to remind you that you don’t have to change. You Are Enough!
In 2012, I launched The Lip Bar because everywhere I looked, the media was telling women that beauty looked a certain way. I hated it! So I started making lipstick in my kitchen because I believed beauty shouldn’t compromise health and because I was determined to change the way people thought about beauty. There is no standard! You are the standard.
“Our rejection on Shark Tank was not easy, but at that moment, I had to make a decision. And I decided that I would not give someone else power over my dreams.” - Melissa Butler, The Lip Bar founder
We went from 40 to 450 real quick! Now available in more than 450 Target stores nationwide, visit the store locator to find your favorite TLB lippie in a Target store near you.
