Our new campaign Every Body Beautiful speaks to the idea that no matter who you are, you are enough and that you deserve representation. Right now, everyone is chasing perfection. Perfect body, perfect hair, perfect makeup. But what the hell is perfect? It's whatever you decide it is!! From the start, I've tried to encourage women to embrace their flaws while also still loathing parts of me. When we did this campaign, it didn't start off as body positivity, It was really just a shoot to showcase some of my favorite colors ( haute mess, boy trouble, ms. independent and whiskey sour in case you're wondering) but when we got the photos back, I realized that you could see my stretch marks on all of the photos. At first, I was like, what was I thinking? Second thought, we can crop and or retouch. Third thought, fuck that! I have stretch marks and that's ok. I've had stretch marks for as long as I can remember, why cover them up now?! And then I started talking to women about things like stretch marks and cellulite and was floored that so many women are ashamed by things that are natural to us and decided this is an opportunity for us to come together as women and stand in our truth.
Because news flash, most women don't have "perfect breasts." Like our bodies, our breast come in different shapes and sizes, and if we're being honest, even your own boobs aren't the exact same size or shape (you got a favorite, don't front) AND THAT'S OK. It's about time we stopped listening to other peoples version of beauty and accept and work with whatever we have. Because at the end of the day, It is enough and you are enough.
So this is some of my truth that I'm standing in. I wanted the world to see me and to understand that everyone, even those we look up to or find inspiration in, has insecurities and or "flaws", but the more we work to normalize the idea that Imperfection is perfection, the better off we will be. My hope is that through this campaign with light makeup and no photoshop, that we inspire someone somewhere to look in the mirror is see beauty where they once saw otherwise.
We would love for you to share with us things you learned to love! Share this image and tag us on social media and tell us about your journey for a chance to win my favorite lip colors.